Denver Broncos

Naming Rights Mania
When it comes to sports I am a traditionalist, actually I'm a traditionalist when it comes to everything, but that's another story. I have always (naively) hoped that the trend in professional sports to sell naming rights for arenas and stadiums would just be a passing fad,ugg boots uk. Given recent history, my hope is quickly fading.While the practice is certainly not new- Fenway Park, Wrigley Field and Busch Stadium were all named to promote their owner's business- nor is it limited to North America, the deals that are being completed these days are nothing short of mind boggling. When arena owners and corporations first began to see the potential in earnest, it was seen as a reasonable partnership where both parties received a little extra boost to their bottom lines. Corporations would spend a small percentage of their advertising budget in return for passive exposure to their brand and the owners would get a nice cheque every year with no risk attached. Deals were typically three to ten years in length and yearly license fees in the $500k to $1 million range.Things changed forever though, when that bright light in the world of American commerce-Enron-entered the game. As you may recall, in 1999 the company signed a deal with the Houston Astros to name their new baseball stadium. The deal was for a total of $100 million over 30 years. The fact that Enron didn't actually have any money is a topic for another article, the point here is that they changed the landscape.As with everything in our free market society prices are based on what you can get and if the Astros could get it so could everyone else...and they did!Here's a list of the top 10 existing facilities:
Citi Field (New York Mets) $400 million over 20 years
Reliant Stadium (Houston Texans) $300 million over 30 years
Fedex Field (Washington Redskins) $207 million over 27 years
American Airlines Center (Dallas Mavericks, Dallas Stars) $195 million over 30 years
Philips Arena (Atlanta Hawks, Atlanta Thrashers) $181.9 million over 20 years
University of Arizona Stadium (Arizona Cardinals) $154 million over 20 years
Bank of America Stadium (Carolina Panthers) $140 million over 20 years
Lincoln Financial Field (Philadelphia Eagles) $139.6 million over 20 years
Lucas Oil Stadium (Indianapolis Colts) $121.5 million over 20 years
Invesco Field at Mile High (Denver Broncos) $120 million over 20 years
Now given the economic downturn of the last few years, one might think that the craziness would be over. In fact, the recently constructed New Meadowlands Stadium in New Jersey, home to the New York Giants and New York Jets and Cowboys Stadium in Dallas have not yet adopted corporate names. When they do though, look out because here come two more mega-deals to further tip the scales:
Barclays Centre Brooklyn, New York (New Jersey Nets) $400 million over 20 years
Farmers Field Los Angeles (?????) $700 million over 30 years
Yes, you read that right $700 million and they don't even have a team!! Okay, they will definitely get a team, but still...fifteen years ago naming fees were enough to cover the janitorial staff wages for the year, now they almost pay for the stadium!A major impact on the naming fees is the cost of the stadiums themselves. In 1989 Skydome (now Rogers Centre) opened in Toronto, it was the world's first retractable domed stadium and was built at a reported cost of $570 million. New Meadowlands Stadium reportedly cost $1.6 billion to construct, making it the most expensive sports stadium ever (and it doesn't even have a roof!). Cowboys Stadium, by comparison, came in at $1.billion (roof included). AEG, the huge entertainment company that, among other holdings, owns Staples Center and the L.A. Live complex is the force behind the proposed Farmers Field; the name comes courtesy of Farmers Insurance. The deal would provide AEG's project a crucial chunk of contractually obligated income, starting at $20 million for the first year and escalating incrementally every year after. Sources also claim that the deal could eclipse $1 billion if AEG can attract 2 NFL teams.Of the current 121 teams that play North America's top four pro sports games (baseball, hockey, football, and basketball), 8teams have their home stadiums and arenas named after corporate sponsors. I think it's definitely more than a fad.By Terry Playter
I have always been passionate about sports, I have participated as a player, a coach and a fan. Now I'm going to participate as a writer!



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